Apollo Tyres sharpens focus on the SUV segment in India

Apollo Tyres sharpens focus on the SUV segment in India

New Delhi I  Apollo Tyres introduced the new all-terrain SUV tyres, Apollo Apterra AT2, for the Off-road enthusiasts. This all-terrain tyre complements Apollo’s existing Apterra range including specialised Highway Luxury (HL), Highway Terrain (HT), High Performance (HP) and the All Terrain (AT) tyres for the SUVs.

With an unmatched On & Off road traction and durability, this tyre has been thoroughly tested in different geographies like South Africa, the US, Middle East, India and SE Asia before being introduced.

Designed and developed as a collaborative effort between the two Global R&D Centres — in Enschede, the Netherlands and in Chennai, India — and a cross-functional team comprising members from R&D, Manufacturing, Service, Business Quality and Marketing, Apterra AT2 will be produced at the company’s Vadodara unit in Gujarat.

The company is looking at catering to the increasing all-terrain market of approximately 15,000 tyres/month in India alone and is introducing 8 sizes in phase 1, which are targeted towards vehicle like Range Rover Sport, Evoque, Velar , Ford Endeavour, Toyota Fortuner, Mitsubishi Pajero, Mahindra Scorpio, XUV 500, Tata Hexa, Isuzu MU7 , V Cross and others. Another 6 sizes of Apollo Apterra AT2 would be added in phase II to cover over 90% of the all-terrain vehicle market.

Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said “We are sharpening our focus on the SUV segment in India, with specialised tyres for different terrains and applications, as the SUV vehicle segment is growing faster than passenger cars. The excellent test results, and the global efforts that have gone into developing the Apollo Apterra AT2, gives us the confidence that this tyre will set a new benchmark in the all-terrain tyre space, and will further propel our leadership in the SUV segment.”